British data firm Cambridge Analytica is currently under fire on multiple continents for its methods, namely using data illegitimately collected from Facebook users in order to create psychological profiles of some 50 million American voters. For some perspective, if that 50 million number holds, it would account for more than a quarter of the votes cast on election day in 2016. Hillary Clinton won the popular vote by almost three million votes with nearly 63 million votes. The London-based firm linked up with the Donald Trump during his presidential campaign, but former Trump campaign chief and White House adviser Steve Bannon was involved with the company long before the Trump campaign has morphed from theoretical nightmare to an actual one. The Washington Post reported Tuesday that Bannon, who was then the head of Breitbart News with a billionaire patron in Robert Mercer, was deeply influential in the early formation of Cambridge Analytica and signed off on its acquisition of the dodgy data.
from Stories from Slate http://ift.tt/2prPVPV
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