In 2009, Fox released James Cameron’s Avatar, an absurdly expensive, but also absurdly profitable, science fiction adventure featuring cutting-edge special effects. Its success provided further confirmation to what had already become entrenched conventional wisdom in Hollywood: Movies should be big because big makes money. That same year, Paramount distributed Paranormal Activity, a horror movie shepherded by the then–little-known Blumhouse Productions. Directed by the unknown Oren Peli, it originally cost $15,000, was shot on consumer-grade video cameras, and had already been kicking around festivals for a couple of years. It went on to gross nearly $200 million, confirming that conventional wisdom didn’t always apply.
from Stories from Slate https://ift.tt/2LRxGgh
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