Monday, 25 June 2018

Home » , » The Next Tom Holland Spider-Man Movie Is Called Spider-Man: Far From Home and We Hope You’ll Click This Story Even Though We Told You the News in the Headline

The Next Tom Holland Spider-Man Movie Is Called Spider-Man: Far From Home and We Hope You’ll Click This Story Even Though We Told You the News in the Headline

By  00:06  No comments

“Titanic Sinks Four Hours After Hitting Iceberg.” “Headless Body in Topless Bar.” “Dewey Defeats Truman.” What do these iconic headlines all have in common? They’re complete failures, because they didn’t create a “curiosity gap” by strategically withholding information from readers about the story in the headline. Giving readers less information—“A Body Was Found in a Topless Bar, and You’ll Never Guess What Was Missing,” say—leads to more readers, greater engagement, a better informed electorate, and, ultimately, a grand rebirth of American democracy. Which is all to say that we probably shouldn’t have told you in the headline that the next Tom Holland Spider-Man movie is going to be called Spider Man: Far From Home, but we’re glad you clicked on this story anyway.



from Stories from Slate https://ift.tt/2Ki0AoV

Related Posts:

  • The Left Hand KnowsOn the last day of 2018, I was spending time with a friend visiting New York City from Florida. He told me he was thinking of heading to Times Square to watch the ball drop. “No way,” I told him, as any tri-state native would… Read More
  • The Real Fuel for Sticking to New Year’s Resolutions? Wealth.Now that the glitter released at midnight across the country on New Year’s Eve has settled into every nook and cranny, it’s time to get started on those resolutions. According to a poll conducted by NPR in partnership with PB… Read More
  • The Angle: The No Comic Relief EditionPunching down: Leaked audio of a recent racist, transphobic Louis C.K. set shows the comedian has “modified his comedy and his intended audience rather than his behavior.” Christina Cauterucci sets C.K. in the context of othe… Read More
  • German LeaksHackers have just stolen a vast cache of highly sensitive data on the who’s who of the German political establishment. Since the beginning of December, an anonymous Twitter account has quietly begun to post links to informati… Read More
  • The Story of the American Arrested for Espionage in Russia Keeps Getting StrangerIt’s far from clear that Paul Whelan, the U.S. citizen arrested in Russia last week and charged with espionage, is actually a spy. But there’s definitely something fishy about his background and activities. from Stories fro… Read More

0 comments:

Post a Comment