Bodil Eriksson is a longtime Volvo executive charged with finding a way to get people to buy fewer cars. The new subsidiary she leads, M, is the latest attempt by a carmaker to enter the car-sharing space dominated by startups like Car2go (owned by Daimler) and Zipcar (owned by Avis). This spring, M will roll out hundreds of subscription-accessible cars in a to-be-announced American city, making Volvo the latest automaker to challenge the model of personal car ownership that has defined the American way of life for nearly a century.
from Stories from Slate https://ift.tt/2BZEdT3
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