Sponsored content is something of a scourge in the late-night talk show world: Even when it’s funny, as in this Head & Shoulders bit from Jimmy Kimmel Live’s Guillermo, it’s still just an ad, essentially money thrown into a furnace with the vague goal of increasing product recognition, somewhere, somehow. But this clever piece of product integration from Conan is the exception, drawing the audience’s attention to a genuinely new and immediately useful product they might not have already heard of: Crimes Ahoy!® bottled international water.
from Stories from Slate https://ift.tt/2PWenEP
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